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When it comes to coupon marketing, measurement and evaluation are key. In fact, measurement and evaluation are key with just about everything when it comes to running a business. Evaluating your marketing performance will guide future marketing initiatives and help you achieve your business goals. Measuring

There are thousands of small businesses out there. In fact, there are thousands of small businesses doing exactly what you’re doing. If you want to be noticed, you need to cut through the noise.  Doing so requires more than traditional marketing efforts. Everyone else is